More than a decade before the Metaverse and virtual worlds, I lead the initiative to develop the first ever online 3D shopping experience in the marketing research industry. While online surveys pushed the boundaries of what basic images and online forms could do, Decision Velocity 3 (DV3) was able to put the consumer directly in the store and experience a simulated shopping experience like no other.
Retail companies have always been laggards in the technology space, and developing cost effective ways conceptualize and accurately forecase Purchase Intent has been elusive for many brands. With the advent of the online surveys, the Market Research industry has created more realistic environments and better correlation between survey reporting and Purchase Intent.
But simple 2D photographs of products and grocery story aisles do not move the needle and provide the necessary simulation to forecast real-world shopping behavior. Additionally, retail brands have struggled to find the idle solution to model the best signage and product placement locations without costly trial and error within real stores.