Spirit Airlines Education Site

Spirit Airlines was known to be one of the worst-rated airlines in the business, but it was also one of the most misunderstood as well. The concept of Spirit’s “Bare Fare” needed to be explained to change the perception of the airline. The new branding effort combined a new mobile friendly microsite with the highly engaging illustrations and copy that explained how to best fly Spirit Airlines.

Client: Spirit Airlines Role: Digital Strategy, UX Strategy
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Desktop Video Introduction Area

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Desktop Learning Tabs and Bare Fare Videos

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Desktop Education and Sharing Area

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Mobile Video Introduction Area

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Mobile Learning Tabs

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Mobile Bare Fare Videos Area

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Mobile Email Signup and Social Sharing